Posts Tagged ‘Morning Express’

A.M.: AmeriCANNED Morning?

March 12, 2010

The steady drumbeat of doom continues to eerily echo in the early American Morning air. Today Mediate.com‘s Steve Krakauer authored an article entitled, “Is It Time for Changes at CNN’s American Morning?” (Over a week ago, Carpe Diem had similarly asked, “AM: Shake-up Looming?“) Krakauer cited Dylan Stableford’s TheWrap.com’s Wednesday piece dubbed, “Exclusive: CNN Developing Morning Show” as to CNN creating a “Fox & Friends” pilot to suggest that changes are imminent for CNN’s morning show. In making his case, Krakauer explains the import of AM‘s dismal ratings when he notes that  not only does sister network HLN’s Morning Express with Meade A25-54 demo ratings surpass those of AM, but also FNC’s Fox and Friends A25-54 demographic exceeds AM’s total viewers.

After Krakauer had presented a quite cogent argument as to the probable change, he mentioned that AM co-host Kiran Chetry was “another element.” He keenly queried, “Would a change at CNN in the morning coincide with her contract being up?” Remarking that CNN would not comment, he asserted that others yesterday had and linked to “Another Sinking Show at CNN” by author Glenn Garvin of the Miami Herald’s blog.

The demise of CNN’s American Morning, or, at least, the current format is long overdue. When CNN/US prez took the reins from Soledad O’Brien and Miles O’Brien and gave them to Kiran Chetry and John Roberts, he simply put new “new wine into old wineskins.” And, Fox & Friends‘ superior formula of news with a fun, flirty, and friendly approach continued to win the day convincingly over AM‘s stale recipe of the latest with a staid, distant, and supercilious style.

If Klein indeed revamps his early morning show, perhaps, there is yet hope yet for his anemic evening lineup.