Posts Tagged ‘Broadcastingcable.com’

AM Shake-up Looming?

March 4, 2010

Almost three years after CNN/US prez Jon Klein brought in John Roberts and Kiran Chetry to replace American Morning co-anchors Miles O’Brien and Soledad O’Brien because of flagging ratings, it appears that he may be considering a similar shake-up. When Klein announced the change on April 4, 2007, AM total viewers averaged 372,000 (in 2007 first quarter) according to Broadcastingcable.com. Today, AM total viewers remain unchanged at 372,000 (in 2010 first quarter through March 1, 2010) according to TVbytheNumbers.com’s figures and the author’s computations.

In the last few weeks, Roberts and Chetry have been seen less and less together behind the AM desk. When either has been absent, it seems that the present one has been paired with a new guest co-anchor. In fact, Klein and/or AM EP Jamie Kraft have paraded before their audience a long list of fill-ins, e.g.,  regulars like T.J. Holmes and Christine Romans, a less frequent guest co-host (if ever before) Jim Acosta, and first-timers Sara Sidner and Kate Bolduan* as if it were an AM casting call.

If indeed Klein is considering such a change, it might actually inure to the benefit of both Roberts and Chetry. In re Roberts, perhaps, he will finally get his dream job that he lost to Katie Couric, i.e., the CBS Evening News anchor seat. (Was it he, rather than Anderson Cooper, who was reported talking with CBS executives about an anchor role as CBS News is cutting costs and Couric’s reportedly $15-million-per-year contract is set to expire in barely more than a year?) As to Chetry, maybe, FNC Senior Veep of Programming Bill Shine will let bygones be bygones if his former Fox & Friends (First and Weekend) co-host will embrace FNC anew (as her platinum standard vis-a-vis CNN as  her “gold standard”): Shine surely needs Chetry to add to the depth of his bevy of brainy beauties, especially if its rising star Megyn Kelly replaces Greta van Susteren on On the Record.

Perchance, Klein could jump start AM’s ratings with a new cast. And, simultaneously, Roberts and Chetry’s respective careers to boot. A possible win-win-win.

*American Morning – 03/04/10 – @5:59 a.m. ET [To guest co-host Bolduan, Roberts remarked, “Good to have you with us this morning. Your first day on dawn patrol.”]