Posts Tagged ‘Ad Age’

“New Day”: New Dawn or New Dud?

June 30, 2013

Chris, Kate, and Michaela: CNN’s New Day morning team brings a brighter dawn to their viewers–at least, for now. Gone are the too oft surly Soledad O’Brien and her Starting Point panel of milquetoast toadies (and the subsequent SP fill-ins): And, in their place are three sunnier replacements, alpha male Chris Cuomo, tomboy beauty Kate Bolduan, and the engaging BBBW Michaela Pereira. And, thankfully, for three full hours for those sick and tired of the schizophrenic¬†Early Start/Starting Point (two hour/two hour) start to their CNN day.

For early morn viewers wondering who in the world the new CNN honcho Jeff Zucker’s tyro trio were, they introduced themselves to each other and to viewers in their respective profile segments (vids): Chris’s “Poseidon Adventure”; Kate’s “Skeet’r Shoot”; and Michaela’s “Soccer Mom.” It was almost an homage to FNC’s Fox & Friends: i.e., an acknowledgment that morning news TV should be informative, informal, and personal if it is truly to resonate with its audience.

However, the personal chemistry among Kate, Chris, and Michaela does seem somewhat forced at times, e.g., Chris requesting and receiving a kiss from Michaela and their subsequent group hug at the end of Michaela’s “Soccer Mom” segment. Nevertheless, the three seem to genuinely like other.

Still, Chris seems to be the wild card: He’s the baritone Cuomo scion that sometimes seems somewhat solipsist but is trying hard to mingle with the masses. Hopefully, he can. But, for future reference, as Kate seemed to sense, he probably should not tell aurally challenged, camera-curious three-year-olds–even if in jest–that he won’t abide their stealing “[his] camera” or his “single.”* [Video.]

As Ad Age noted, the results for a¬†New Day were mixed in its debut week (June 17-21). It did edge out its HLN sibling in the ratings and was leaps and bounds above Soledad’s cellar status in the same time period in 2012: However, New Day was trounced by FNC’s Fox & Friends and lost to MSNBC’s Morning Joe.

A New Day: a new dud? It could yet be: But, CNN fans are hoping New Day is truly a new dawn. Leading that chorus, former American Morning co-host Kiran Chetry wished her a.m. “successors” well, saying, “Good luck guys!! The hours are a bear… But the experience is priceless. Godspeed!!!”

*New Day – 06/21/13 (@ 5:28/5:49)