Brian’s Non-Apology Apology

And Steve’s silence. Sounding more like a politician than a journalist, Fox & Friends co-host Brian Kilmeade tried to do damage control this morning and he had his talking points down pat: To wit, whatever he and his co-anchor Steve Doocy may have joked about yesterday as to Ravens’ Ray Rice’s alleged elevator assault on his then fiancee (TMZ vid), they take domestic violence seriously. Very seriously.

Smartly tackling the matter at the very start of the show, Steve introduced the video of Rice seemingly cold-cocking his now wife in a casino elevator and questioned why the NFL had not asked the casino for a copy of the video. Instead of giving NFL Commissioner Roger Goodell a veritable pass as usual for giving Rice an asinine, flaccid two-week suspension, Brian iterated the question as to why the NFL did not ask the casino for a copy of the video and said that TMZ had indicated that NFL knew about the video in question.

As the segment ended, Brian tried to put an end to the controversy engendered by his and Steve’s flippant jests as to the message of the Rice video, respectively, to “take the stairs” and to remember that “when you’re in an elevator, there’s a camera.” Looking down at his papers, Brian intoned, “Comments that we made during this story yesterday made some feel like we were taking this situation too lightly. We are not: we were not. Domestic abuse is a very serious issue to us I can assure you.”*

And, that was that. No apology from Brian, saying, “I made an unthinking, tasteless jest about the Ray Rice video yesterday, and I’m sorry.” And, unfortunately, no mea culpa from Steve either.

Brian may have game: But, he did not show it today. Nor did Steve. But, tomorrow is a whole new day–hopefully.

*Fox & Friends – 09/09/14 (@ 8:04 a.m. ET).

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4 Responses to “Brian’s Non-Apology Apology”

  1. Anonymous Says:

    His statement or explanation wasn’t enough? What must he do now? Apologize for the original misstatement and also for not doing so when he tried to clear things up?

    But I agree, Steve should have said something, am surprised he didn’t.

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