Last September, Early Start co-host John Berman cursed the extra pre-dawn hour when CNN added an extra early hour (4:00 a.m. ET) to his program with Zoraida Sambolin: Subsequently, CNN shortened the show to begin at the more godly hour of 5:00 a.m. ET. Now that CNN has had an upsurge in ratings due to its all-consuming coverage of the star-crossed plight of the passengers of Malaysia Airlines Flight 370, CNN has added the 4 a.m. back to ES this week. Perhaps, not too surprisingly, the salty JB is CNN’s happy warrior as he sits with his new co-host Christine Romans.
Will CNN continue to be the early bird? If so, could it ever “steal” FNC’s worm?