BP “To The Couch” Walk: New Day Stupid?

Polluting America’s Gulf: Polluting CNN’s airwaves? Lampooning themselves unintentionally a la a Saturday Night Live spoof, CNN New Day co-hosts Chris Cuomo, Kate Bolduan, and Michaela Pereira made a mockery of themselves and their show today anew with their diurnal “To The Couch!” walk sponsored by BP in the penultimate block of ND. After Kate announced that they would be making their odd amble to ND‘s version of F&F‘s “curvy couch” for John Berman‘s “Award of the Day” segment, an actual ad sponsored by BP began to air in a split screen alongside with Chris, Kate, and Michaela strolling to the sofa.

It was embarrassing and absurd. When the author saw this inanity of a crass commercial during ND itself for the first time a while back, he thought it was a lame joke or, perhaps, a jejune jab at F&F‘s famed “curvy couch.” But, it was not to be: It was actually a legitimate commercial. Yikes! It was especially jarring since CNN’s American Morning (an earlier ED iteration) co-hosts Kiran Chetry and John Roberts had covered the 2010 BP oil disaster in the Gulf of Mexico with exceptional reportage and sincere sensitivity.

Whenever this viewer watches Chris, Kate, and Michaela stroll to ND‘s “curvy couch” as the ad voice-over proclaims the merits of BP, he remembers the pollution from that oil company spill that savaged the Gulf of Mexico, its marine life, and the economic livelihoods of so many Gulf states natives. And, those images now spill over onto a seemingly much too cavalier New Day itself.

Scrub well with Dawn, ED, and start a whole new dawn!

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