Breastfeeding Benefits: Sanjay’s “Bloody” Banner

Yuck: American Morning’s graphic graphics. In recognition of World Breastfeeding Week, AM co-hosts Christine Romans, Ali Velshi, and Carol Costello interviewed CNN chief medical correspondent Dr. Sanjay Gupta about the benefits of breastfeeding this morning. Unfortunately, the CNN graphics department made it almost impossible for this AM viewer to concentrate on Sanjay’s sage advice. As the distinguished doctor explained the advantages of nursing to both mother and child, directly behind him was a pulsating bloody banner of his name and title (Sanja Gupta MD).

Reminding the author of a barbershop pole with its red, white, and blue colors, Sanjay’s graphic (atop a white background) had his name in black lettering to one side with his title in blue on the other separated by a bright red line. Fine and good. But, as Sanjay spoke, images of barbarous bloodletting were evoked as  splotches of bright red blood seemed to flow up and down the banner repeatedly throughout his segment.

Breastfeeding benefits: what “bloody” benefits, Sanjay?

American Morning – 08/04/11 (@ 8:52 a.m. ET)

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