A not so subtle message? Wow! In a strange and somewhat sadistic twist of fate, Soledad O’Brien returned this morning to American Morning to sub for Kiran Chetry as co-host. N.B. Today marks the very first day after AM announced Kiran Chetry’s departure from the show on July 29. Ouch!
As readers may remember, Soledad herself was co-anchor of AM (for almost four years) before being unceremoniously dumped for Kiran on April 16, 2007 to jumpstart AM‘s anemic ratings. When then CNN/US Prez Jon Klein announced the shakeup (Soledad/Miles O’Brien replaced by Kiran/John Roberts), he noted that AM‘s ratings had faltered in the ratings while the rest of CNN’s programming had increased by double digits: he added, “We think we can do even better and we think the show deserves to.”
Unfortunately for CNN, Klein’s replacement team never really did too much better in the needed numbers. And, Soledad probably thought that it certainly did not deserve to do so after her ousting. And, now that her replacement Kiran is on her own way out at “the ratings-challenged morning show,” Soledad must have found a measure of sweet revenge to return to her former AM throne on the first day after AM proclaimed the end of Kiran’s reign.
Even if Soledad sweetly did not fill her own sense of shadenfreude, someone at AM apparently did. Soledad’s ill-timed fill-in seemed like a gratuitous slap at Kiran from that somebody. Perchance, a parting shot by that anonymous AM staffer who told Page 6 that “Kiran is dumb as a rock” (in its Halloween night 2010 story on possible big changes at AM by new CNN chief Ken Jautz)?
Kicking Kiran on her way out? Not necessarily the best idea: Some of the show’s most loyal viewers are her fans. But, with AM possibly on its own way out (as Inside Cable News suggested), perhaps, that AM somebody simply did not care anymore.