Posts Tagged ‘TVbytheNumbers.com’

Dead Show Airing?

March 11, 2010

A.M.: R.I.P.? After noting that American Morning co-hosts John Roberts and Kiran Chetry have seldom been seen behind the AM desk together lately and that a host of substitute co-anchors have been paraded before the AM audience, last week Carpe Diem asked, “AM: Shake-up Looming?” Yesterday, TheWrap.com answered in the affirmative–or, at least, indicated that it appears to be in the works. According to media expert Dylan Stableford (former Mediabistro.com managing editor and contributor to Salon, New York, and Rolling Stone), an inside source indicated that “CNN is testing a concept that would include personalities with dueling political ideologies and opinions” for “a new morning show pilot.”

Apparently, CNN/US prez Jon Klein has finally taken the blinders off. After trying to revitalize American Morning’s anemic ratings three years ago by bringing in seasoned journalist John Roberts and Fox News’ rising star Kiran Chetry, Klein’s endeavor has met with dismal disappointment. In fact, based on TVbytheNumbers.com’s figures and the author’s calculations, the total viewer ratings of 2010 (1st quarter) are identical to those of 2007 (1st quarter). Even more troubling, TheWrap.com reports that Nielsen numbers show that AM has declined 30% in 2010 in both total viewers and the prized 25-54 demographic.

According to Stableford, it is unclear what the purported changes mean for Roberts or Chetry. In the last few weeks, Roberts has been temped for by T.J. Holmes, Jim Acosta, and Christine Romans whereas Chetry has been filled in for by Sara Sidner and Kate Bolduan. In doing so, Klein has seemed to substitute AM regulars for Roberts and new faces for Chetry. Perhaps, he will keep this part of his formula but acribe to a more provocative, zanier, and, yes, “Friendlier” approach. [N.B. Roger Ailes' Fox & Friends shellacked Klein's American Morning by 4:1 (overall viewers) and by 3:1 (25-34 demog) in the latest numbers (03/09/10)]

As to Roberts and Chetry’s respective futures, a Klein canning could actually inure to their benefit ultimately. Roberts would be in a position to stake his claim anew to Uncle Walter’s seat if the old Tiffany network does not renew Katie Couric’s costly contract. And, Chetry may finally find redemption with her many fans at the top-rating cable news network if she is but granted Ailes’ absolution.

[Author's aside: Since Chetry's absences have been fewer than those of Roberts, Klein may be considering whether to keep Chetry. If so, he could use the former Fox & Friends (First & Weekend) co-host to guide CNN's version of FNC's morning news juggernaut.]

Hat tip to J$P (Johnny Dollar’s Place).

AM Shake-up Looming?

March 4, 2010

Almost three years after CNN/US prez Jon Klein brought in John Roberts and Kiran Chetry to replace American Morning co-anchors Miles O’Brien and Soledad O’Brien because of flagging ratings, it appears that he may be considering a similar shake-up. When Klein announced the change on April 4, 2007, AM total viewers averaged 372,000 (in 2007 first quarter) according to Broadcastingcable.com. Today, AM total viewers remain unchanged at 372,000 (in 2010 first quarter through March 1, 2010) according to TVbytheNumbers.com’s figures and the author’s computations.

In the last few weeks, Roberts and Chetry have been seen less and less together behind the AM desk. When either has been absent, it seems that the present one has been paired with a new guest co-anchor. In fact, Klein and/or AM EP Jamie Kraft have paraded before their audience a long list of fill-ins, e.g.,  regulars like T.J. Holmes and Christine Romans, a less frequent guest co-host (if ever before) Jim Acosta, and first-timers Sara Sidner and Kate Bolduan* as if it were an AM casting call.

If indeed Klein is considering such a change, it might actually inure to the benefit of both Roberts and Chetry. In re Roberts, perhaps, he will finally get his dream job that he lost to Katie Couric, i.e., the CBS Evening News anchor seat. (Was it he, rather than Anderson Cooper, who was reported talking with CBS executives about an anchor role as CBS News is cutting costs and Couric’s reportedly $15-million-per-year contract is set to expire in barely more than a year?) As to Chetry, maybe, FNC Senior Veep of Programming Bill Shine will let bygones be bygones if his former Fox & Friends (First and Weekend) co-host will embrace FNC anew (as her platinum standard vis-a-vis CNN as  her “gold standard”): Shine surely needs Chetry to add to the depth of his bevy of brainy beauties, especially if its rising star Megyn Kelly replaces Greta van Susteren on On the Record.

Perchance, Klein could jump start AM’s ratings with a new cast. And, simultaneously, Roberts and Chetry’s respective careers to boot. A possible win-win-win.

*American Morning – 03/04/10 – @5:59 a.m. ET [To guest co-host Bolduan, Roberts remarked, "Good to have you with us this morning. Your first day on dawn patrol."]


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