America Live with Megyn Kelly: Fox News revealed the name and nature of Fox News anchor Megyn Kelly’s new show in promos aired yesterday on the cable news network.* Previewing Kelly’s new role on the program that begins next Monday (February 1), FNC somberly heralded Kelly as “smart, tough, trusted” (as it boldly emblazoned the words individually on the screen for emphasis). As a video montage of a serious, somewhat stern Kelly ensued, Fox News declared, “[D]igging deep, debating key issues, discussing the topics impacting you.” In other words, mind you, viewer, not sexy but serious.
Apparently, FNC did not intend to make the same mistake as CNN did when it introduced its new show for its beautiful blonde, Paula Zahn, eight years ago. I.e., FNC did not want its own version of the infamous “zipper” promo. In that instance, when CNN controversially previewed its then new show, American Morning, with Zahn, a male voice-over announced her as “provocative, super-smart, oh yeah, and just a little sexy: then, as the word “sexy” flashed on the screen, the seeming sound of an unseen zipper opening could be heard. (CNN pulled the ad posthaste after the ensuing media uproar.)
However, FNC may well want to remember, as it certainly knows, that indeed “sex sells.” The former co-host of America’s Newsroom and legal eagle of the O’Reilly Factor is not only known for her serious smarts and mental acuity but also for her sexy stems and short skirts. Trying to make Fox News viewers forget the latter may make them somewhat less inclined to watch her.
* Vid link: via Johnny Dollar’s Place (J$P).